What I create
Commercial illustration that connects and converts.
Strong illustration builds trust, creates emotional connection, and strengthens brand recall. I focus on creating visuals that not only look striking but also serve a clear purpose within a broader brand strategy. Through bold illustration, thoughtful storytelling, and intentional design, I help brands communicate who they are — visually, confidently, and memorably.
Featured portfolio work
My Collabs ·
Shop
Discover a curated collection of artful goods designed by Thana Friel — from vibrant prints and phone cases to stationery and digital downloads. Each design blends bold color, thoughtful detail, and a touch of everyday magic. ✨
Honors & Awards
Creative Recognition
I’m proud to have my work recognized by both the design community and artists I admire through international design challenges and artist-led competitions.
In 2024, my pattern Juicy Vibes earned 2nd place in a German design challenge with over 1,000 submissions, standing out for its bold color palette and joyful mood.
I was also selected as a runner-up in Chris Piascik’s Retro Supply Co. Pack – 1 Year Anniversary Contest, an honor chosen directly by the artist and reflecting the strength of my creative voice and distinctive style.
Faq
In case you have questions, I have answers... so we can collaborate.
You want your products to stand out without the overhead of hiring a full design team. Licensing artwork lets you tap into unique, professional creativity under clear terms — no copyright hassle, no surprises. You pick the designs (or we co-create), and you get to use them. I retain the rights. This approach gives you:
- Access to fresh, on-brand artwork without building everything from scratch
- Flexibility: non-exclusive or exclusive use, for specific product lines or territories
- Faster time to market
- Design consistency across products (coordinated color palettes, style cohesion)
I collaborate with brands, publishers, and creative teams who value originality, clarity, and strong visual identities. My illustrations are created to support long-term brand growth.
Ideal collaborations include:
- Lifestyle and creative brands
- Female-led and inclusive businesses
- Publishers and editorial platforms
- Surface design and licensing partners
Pitch your art with clarity — not chaos
The Notion Template Pitch Tracker helps artists organize pitches, follow-ups, and contacts in one simple system. No more messy spreadsheets, forgotten emails, or second-guessing who you contacted and when. Built for illustrators and surface designers who want to pitch consistently — even with limited time.
Meet the Artist
Bold, Story-Driven Illustration with a Modern Feminine Edge
I’m a commercial illustrator and digital artist creating bold, vibrant, editorial-style artwork for campaigns, packaging, licensed products, surface design, and children’s books. Based in Germany, my work blends expressive color, modern femininity, and visual storytelling — resulting in illustrations that feel polished, empowering, and designed to stand out across print and products.
ABOUT
I’m Thana Friel, a commercial illustrator and digital artist based in Germany, creating bold, story-driven artwork for brands, products, and campaigns. My work has been recognized in international design challenges and artist-led competitions.
